Privacy Policy

Last Updated: 2026

This Privacy Policy explains how Mr Luck Casino UK ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit theearguy.co.uk. We are committed to transparency and compliance with UK data protection law.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, telephone number, and any other details you voluntarily provide through contact forms or subscriptions.
• Technical Information: IP address, browser type, device type, operating system, and pages visited.
• Cookies and Tracking: We use cookies and similar technologies to track your activity, preferences, and interactions with the Site.
• Usage Data: Information about how you navigate the Site, including links clicked, time spent on pages, and referral sources.

How We Use Information

Your information is used for:

• Analysing website performance and user behaviour through analytics tools.
• Tracking affiliate commissions and casino referrals to ensure accurate payment.
• Improving Site functionality, content, and user experience.
• Sending newsletters, updates, and promotional content (with your consent).
• Complying with legal obligations and detecting fraudulent activity.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for Site functionality (login, security, preferences).
• Analytics Cookies: Track user behaviour and Site performance (Google Analytics).
• Affiliate Tracking Cookies: Monitor referrals and affiliate conversions.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality.

Third-Party Links

This Site contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of external websites. When you click links to partner casinos or third-party services, their own privacy policies apply. We recommend reviewing their terms before providing any personal information.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete information.
• Erasure: Request deletion of your data (subject to legal obligations).
• Restrict Processing: Limit how your data is used.
• Data Portability: Receive your data in a structured, machine-readable format.
• Object: Opt out of marketing communications and certain processing activities.
• Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.

If you are based in the United States, additional rights may apply under the California Consumer Privacy Act (CCPA) and other state privacy laws.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Generally:

• Personal information is retained for the duration of your engagement with the Site.
• Analytics and usage data are retained for up to 12 months.
• Affiliate tracking data is retained for 12 months or as required by affiliate agreements.
• You may request deletion of your data at any time, subject to legal retention requirements.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: [email protected]
Website: theearguy.co.uk

We will respond to data subject requests within 30 days. If you are unhappy with our response, you have the right to lodge a complaint with the ICO.

This Privacy Policy was last updated in 2026 and may be updated periodically. We will notify you of material changes by posting the updated policy on this Site.